Today’s enterprises cannot be run on yesterday’s systems. Legacy business processes can straitjacket organizations’ growth, and push them into unwarranted situations. To achieve a surge in revenue, rise in customer satisfaction, boost in workforce productivity, and speed in time to market, businesses must adopt cutting-edge tech solutions.
Thanks to an ever-expanding arsenal of technologies embedded in today’s smart CRMs, like Salesforce, businesses don’t have to look much further.
The Salesforce Lightning experience, a relatively new addition to Salesforce, is one such platform that gives enterprises a modern user-experience, and bridges the gap between them and their customers. It provides them with a smoother, quicker, more seamless experience to meet customer demands, and help IT and businesses bring new applications to the market faster, while keeping pace with the connected world of today. Here’s how Salesforce Lightning can give your business a boost.
Connect With Your Customers at a Lightning Speed
Technology has brought in a sea of changes in customers’ expectations. They revel in the personalised attention, and savor the anywhere, any device interaction coming to them at any time. Salesforce Lightning does just that. At its very core, Lightning is a customer success platform that offers an entirely new ecosystem, experience, and framework. With a deep focus on sales and service, Lightning offers key support to your business processes. Its intuitive interface makes your sales and service teams more productive and efficient: in fact according to Salesforce, more than 40% productive.
Lighting empowers your sales and service reps with the same interactivity, flexibility that a mobile equips them with, for interacting, reaching out, and connecting socially with your customers. It also helps them visualize data in order to attend to their business effortlessly.
Lightning Framework: Build Components and Customize Apps
Bid adieu to creating applications from soup to nuts, and say hello to a ready-to-use, drag and drop library of components that can be effortlessly configured. Lightning Component Framework and Application builder helps developers and their business partners entwine standard and custom components with AppExchange components to create cutting-edge, modern apps. Lightning, an event driven framework, offers a broad range of Lightning components, libraries, and a perfect run-time setting to create custom components.
Lightning empowers you to build applications visually, minus any code and without disturbing your previous customizations. With these technologies, seamless customization and deployment of new apps to mobile devices is possible, literally, at a lightning speed. Similar components can also be configured in different ways in separate locations of the app, reinstating their reusability.
Turbocharge Productivity with Lightning
Lightning experience isn’t just restricted to a new look, great user interface, or an improved way of selling. It’s also about boosting productivity of sales representatives through an advanced system that helps them close deals faster, and with utmost precision. It offers great navigation, capability to switch within customized apps, apart from access to tools like ‘Recent Items’ and ‘Notes’. It comes along with ‘New record layouts’ which focuses on what’s doable, as opposed to what’s viewable. Details about a single opportunity can be seen in one place. Accessibility of all related information, like products, contacts, and notes, is fast and easy. It’s also effortless to work out the deals with a composer to build events and tasks, post emails, and log calls. Besides, all the guesswork gets eliminated from the equation as scheduled tasks are shown under ‘Next Steps’, and are clearly demarcated from ‘past activities’ that contain finished tasks and past events.
Even though Lightning debuted with Sales cloud, it’s now available in Service, Salesforce CRM, platforms, apps, and beyond. Apart from the above benefits, another huge advantage that comes entwined with Salesforce Lightning is its portability. It delivers a seamless user experience across all platforms—whether it’s iOS, Android, Windows or Mac OS.
Lightning also comes with an in-built security through Locker Service, that ensures the applicable code doesn’t perform unwarranted, unintended, or unapproved malicious activity.
Lightning is the perfect platform for you—if you’re thinking of taking a decisive step to transform your business, and are looking to drive innovation and growth. The best part, however, is that Salesforce Lightning is included for free in all Salesforce editions.
If you’re a Salesforce user, it’s time for you to take the leap, but if you’re not a Salesforce user, it’s all the more reason for you to make the switch.
Ready to reap the benefits of Salesforce Lightning? Talk to Us!
Drop us a line at [email protected] or call us at 1-833-539-6633. We’ll be delighted to help you re-envisage your success with Salesforce Lightning.
First Published on KeyNode Solution.