Activity Forums Salesforce® Discussions What is crm life-cycle

  • Anjali

    January 11, 2021 at 1:50 pm
  • Aditya

    January 17, 2021 at 4:34 pm

    In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

  • kishan

    February 23, 2021 at 10:57 am

    Hi Suresh
    The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.
    Marketing Stage – In this stage of CRM cycle, the basic focus is to identify customers by running various marketing campaigns (such as emails, blogs, advertisements, and more), create the database for Account (pertaining to Organization) and Contacts (pertaining to individuals), and finally generate leads by analyzing the gathered customer data.
    Sales Stage –In the Sales stage, basic focus remains on leads. They are the individuals who have expressed some kind of interest in your product offering. ‘Leads’ are further categorized into Open, Contacted, Qualified and Un-qualified.
    Product Stage – In this stage of CRM cycle, the basic focus is on delivery of Product.
    Support Stage – During Support Stage, the primary focus remains on resolving customer issues and providing customer support. In CRM terminology, this function is known as Case Management.

  • neelesh

    February 24, 2021 at 6:11 am

    Take help from this resource hope it will help you to know about CRM life-cycle

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